南方周末
董倩
2026-02-04 22:02:41
在浩瀚的音乐录影带（MV）星空中，国产MV与日韩MV宛如两颗璀璨的明星，各自散发着独特的光芒，也共同演绎着东方视觉美学的时代变奏。近年来，国产MV在制作水准和创意表达上取得了令人瞩目的进步，尤其是在融合传统文化元素方面，展现出了前所未有的自信与活力。
我们看到了大量以中国传统建筑、服饰、山水画意境为背景的MV，将古典的韵味与现代的音乐完美结合，营造出一种“风月同天”的诗意氛围。例如，一些古风歌曲的MV，精心复刻了汉唐宫廷的恢弘，或是江南水乡的婉约，配合镜头语言的细腻调度，如同一幅幅流动的写意山水画，让观众沉浸在历史的回响之中。
这种对“国风”的自觉回归，不仅是对民族文化自信的体现，也是对MV叙事边界的一次成功拓展。
与此日韩MV则以其精致的工业化制作、前卫的??视觉风格和强大的市场号召力，持续影响着全球的音乐潮流。日韩MV在视觉呈现上，往往追求极致的色彩运用、大胆的镜头切换和超现实的意象构建。韩国MV尤其擅长通过精心设计的舞蹈编排、华丽的场景转换和富有故事性的情节来抓住观众的眼球。
他们的MV常常充满了科技感、未来感，或是浓烈的情感张力，通过快节奏的剪辑和富有冲击力的画面，营造出一种令人血脉贲clearlyofthepulseofthemusicitself.Theuseofelaboratechoreographyisoftenahallmark,transformingthevideointoadynamicperformancepiecethatcomplementsthesong'senergy.
Incontrast,JapaneseMVaestheticscansometimesleantowardsamoreintrospectiveoravant-gardeapproach.Whilestillemployinghighproductionvalues,Japanesedirectorsmightexploremoreabstractvisualmetaphors,quirkynarrativethreads,orauniqueblendoftraditionalandcontemporaryimagerythatcanbebothcaptivatingandthought-provoking.There'softenadistinctivesenseofindividualartisticexpressionthatshinesthrough,evenwithinthecommercialrealm.
ThestorytellinginbothKoreanandJapaneseMVstendstobemoredirectandemotionallyresonant,aimingtocreateastrongconnectionwiththeviewer.Whetherit'saromanticdrama,ahigh-octaneactionsequence,oramelancholicballad,thenarrativeisoftenmeticulouslycraftedtoamplifythesong'smessageandmood.Thisfocusonnarrativecohesion,combinedwithstrikingvisuals,makesforhighlyengagingandmemorableviewingexperiences.
However,it’simportanttoacknowledgethesignificantstridesmadebydomesticChineseMVs.Inrecentyears,there'sbeenadiscernibleshifttowardsmoresophisticatedstorytellingandagreaterwillingnesstoexperimentwithdiversevisuallanguages.Whilehistorically,someChineseMVsmighthavebeenperceivedasmorestraightforwardperformanceshowcasesorlessdevelopednarratives,thisperceptionisrapidlyevolving.TheintegrationoftraditionalChineseartisticelements–thinkoflandscapesinspiredbyinkwashpaintings,architecturalmotifsfromancientdynasties,ortheetherealbeautyofclassicaldance–hasaddedauniquelayerofculturaldepth.TheseMVsoftenevokeasenseofpoeticlyricismandarefinedaestheticthatisdistinctlyChinese.
Furthermore,theproductionqualityofChineseMVshasseenadramaticuplift.Directorsandproductionteamsarenowleveragingadvancedcinematographytechniques,innovativeeditingstyles,andhigh-qualityvisualeffectstorivalinternationalstandards.There'sagrowingconfidenceinexploringthemesthatresonatewithcontemporaryChinesesociety,aswellasathoughtfulengagementwithhistoricalnarrativesandculturalheritage.Thiscanmanifestinvisuallystunninghistoricaldramas,contemporaryslice-of-lifestoriesimbuedwithemotionaldepth,orevenabstractexplorationsofhumanexperience,allwhilemaintainingastrongvisualidentity.
Thenarrativeapproachesalsorevealfascinatingdifferences.WhileK-popMVsoftenexcelatcreatingimmersivemini-dramaswithclearplotarcsandcharacterdevelopment,J-popMVscansometimesembracemoreunconventionalorfragmentedstorytelling.ChineseMVsareincreasinglyfindingtheirownvoice,blendingtheemotionaldirectnessseeninKoreanproductionswiththepoeticsensibilitiesoftenassociatedwithtraditionalChineseart.Theresultisadiverserangeofnarratives,fromgrandhistoricalepicstointimatepersonalreflections,allcontributingtoarichertapestryofvisualmusic.Thekeytakeawayisthatbothregions,andparticularlyChina’srecentsurge,arepushingtheboundariesofwhatanMVcanbe,transformingthemfrommerepromotionaltoolsintocompellingworksofart.
